Monday, June 26, 2006

Postcards and Marketing

Marketing Postcards can be the next big thing for your business. It transmits your business information just the way you want it to if you do it the right way.
Some tips to consider when designing your postcards for marketing purposes are:
  • Always create a catchy marketing message. Put into mind that readers only take few seconds to take a glance at them, so make sure that the graphics and message attract them in that little time.
  • Make good use of spacing your words and letters plus Never forget to include the "call to action". This more or less means telling your readers the next action tot ake, which is calling the business or subscribing to your business information. This way, you have almost succeded in relaying your information.
  • Print the postcards with very good printing materials. This way, when your readers or customers see your osctards, they have a first hand information of what to expect. Always remember, your postcards say a lot about you, so do not play with the chnaces and design an unattractive postcard.
These and many others are effective ways of marketing your business. Moreover, postcards are cheaper , effective and more affordable, so why not make use of the advantages it offers.

Wednesday, May 17, 2006

The old way still the best way

Business owners knows that people are online. That is why they have taken their marketing online also. This is the same reason why you get bombarded by pop ups or spam emails because there are a lot of people who want to market to you.
Being the trend nowadays does not mean that they are the most effective of all. It is said that the old ways of promoting a business can also be effective. The age-old tradition of mailing postcards is not as ancient and as ineffective as they seem to you compared with modern techniques.
Postcard printing is still one of the most effective forms of marketing today. Contrary to what people think, it is still being done and is serving its purpose well. The many development in how postcards are printed can attest to this fact. And with the printing technology that can do wonders with postcards, there is no way that people can ignore its use anymore.
They just choose to but tend to remember once they are in dire needs.

Tuesday, May 02, 2006

As if it was Personal Touch

When it comes to savvy businessmen, personal touch is crucial in order to get not only the attention of probable customers but good relations as well. To do this, promotional tools are packaged with warmth and personality in them.
Postcards for one have incorporated personalization in its production. Personalization is the solution that can make rush postcards a powerful marketing tool. With it, every owner or business is given a broader sphere and a wider leeway in connection with your custom business cards printing needs.
With personalization, just anybody can make use of his own design as well as texts and incorporate it with his business logo and name to make it appear more personal and warm. The more you are perceived personal by your potential customers, the more they become closer to you. This is because you build an impression of affability and comfort and they, in turn, develop trust and confidence in you.
The competition is getting stiffer and stiffer everyday. You have to cope up with the struggle to stay in the stratum of success. Quality postcard printing services can be your saving grace.

Wednesday, April 19, 2006

Picture Perfect Printing at your Fingertips

Printing technology is constantly evolving with time. Attached to the evolution is the development of printing techniques, graphics and other art masterpieces.
These improvements opened doors for fresh possibilities including easier printing procedures, affordable service and quality prints. In view of this, color postcard printing has also improved in such a great extent.
Photographers, postcard printing companies and amateurs alike, have been able to enlarge photos by means of different printing techniques to produce stunning postcards.
Digital image printing uses software such as PhotoShop, CorelDraw and other softwares. However, between the first two softwares, PhotoShop seems to be much desired. This is because it hones the artist’s ability to meet high standard demands to come up with clear, precise and eye-grabbing photo prints.
Moreover, the contribution of digital printing to the photography world cannot be denied. It has paved way for captivating and awesome photographic images. The conventional way was improved to reach greater height.
With the latest improvements made available to all, picture perfect postcards can be had all the time!

Thursday, February 23, 2006

Key points on Marketing Postcards

Postcards come in different kinds. The first one is called view postcards. This type of postcard offers reference to historic landmarks, buildings, towns, streets. View postcards have been existent since the onset of postcards.

Next, we have historical postcards. These postcards commemorate historical events, politics and social problems such as war, wrecks, floods, epidemic, conflagrations and other worth remembering events from the past.

Another type is the greeting postcard. This type of postcard is the center of attraction during the holidays.

Fourth, we have photographic postcards. These postcards are made up of real pictures of women, lovers, children, landscapes, seascapes, still life and the likes. Photographic postcards have been popular at the time photomatage was made available. This popularity continues up to the present time.

Lastly, we have promotional postcards. This type of postcard is popular to savvy businessmen and marketers. They are used to publicize and promote new products or services. One factor that made it a sure hit is personalization.

It is necessary to know the types of postcards so that whenever you decide to market them or in case you are assigned a postcard printing project, you know exactly the concept.

Another crucial consideration is the materials to be used. Paper, ink and printer must be of good quality in order for your output to be high quality as well.

Finally, you have to consider the commercial printer to trust to. It will be better if you choose a printer with create-a-postcard printing services.

Deltiology and myself

Deltiology is currently the third largest collectable hobby in the whole wide world. I am so happy that I am part of that hobby. Doing the same, makes me acquainted with different places and things which are both seen and unseen by me. Credit must be given to Franco-Germans since they are the ones who produced the very first historical card.

The present era is a photochrome postcard milieu. It is also commonly called as ‘modern chromes’. It started in the year 1939 and stays up to the present time. I am influenced by this milieu in the sense that I have learned to incorporate my pictures to come up with customized postcards.

Since, these postcards are not that ordinary thus, it must be processed through custom postcard printing. A special postcard printing process that acknowledges your postcards special needs. When you have opted custom postcard printing, be sure that you only entrust your printing needs to a credible and reputable commercial printing that way you can be secured of the results. You need not be troubled with discrepancies and other annoying aftermaths.

Mailing Postcards

Online postcard mailing is so fast and easy that it only takes a few seconds to send them away to the recipients. You need not hire a designer because there are thousands of postcard templates available on the Net. You need not return to commercial printers over proofs with a printer. Online postcard mailing can be had for free.

Another alternative for postcard mailing is to avail of the expert’s skills through commercial printing services. Commercial printers often come with a pool of experts. You can ask queries and advises from them. They have been working on postcards for the longest time. Thus, they are knowledgeable on this field.

With an expert postcard commercial printer at your side, you can be secured that your printing needs are well taken cared of and the materials, design and the totality of your postcards are suitable. You can also select the right printing process for your postcards. Be it four color printing, six color and so on.

In connection with postcard mailing, postage rate can also be made affordable. First class postcard mail is only 23 cents. It is 14 cents lower than mailing letters first class. In order to have them mailed in just 23 cents, they must have a final trim size of 5 to 6 inches in length and 1-1/2 to 4-1/4 inches in height.

Friday, February 10, 2006

Decode what’s Hidden in the Message

Words play an important role in commerce. It can persuade customers to buy or subscribe. Nonetheless, it can also frustrate and infuriate them. Wrong choice of words can spoil an otherwise good business standing and goodwill.

I have read the entry Content That Moves”. It says:

An engaging or viral message needs to have relevance for the audience. What type of content do people read on, remember, and even pass along? A study from Sharpe Partners answers these questions. The national survey of online adults indicates that Internet users are most likely to pass along humorous content (88%). More than one-half (56%) forward news and about a third share healthcare (32%) and religious content (30%). One quarter of users say that they pass along games (25%), personal finance information (24%) and hobby-related messages (24%).

The survey's findings on how sharing content varies by sub-cultures are also telling about nuances word of mouth marketers have to consider when planning campaigns: Women, Southerners and Midwesterners are more likely to pass it on then their counterparts.

Final tip based on the study for communicating with sophisticated (and saturated) audiences who sift through information before sharing it with their email lists:
Consumers are less likely to forward overt brand messages and they are more open to brand sponsorships.

The use of words cannot be overemphasized. Say, in the postcard advertising business, if you happen to say the wrong words, your postcard business will go down the drain. Waste of money, time and effort. Whew! What a disgrace!

Wednesday, February 08, 2006

Cruise Postcards

Across the miles and around the globe, people treasure the enigmatic charisma of postcards. As time passes, while other customs are replaced by modern views and practice, exchange of postcards has never become a taboo. It continues to linger in the modern world, continues to be part of our daily lives and continues to touch, entertain and move people from different walks of life.

As I browse over postcard craze these days, I noticed that cruise ships, vessels and the likes are still in demand. In fact, I have come across a blog entry entitled Official SJ postcard of Trelleborg by Titus Wikstrom. It delves into Simplon Poscards of passenger ships of all sizes. It also includes cruise ship, ferries ocean liners and other kinds of sea vessels.

It is nice to travel, nice to visit different places and discover their cultures. Just the though of traveling gives us thrill and excitement what more if you are already in it.

Postcards, because it uses pictures, must capture every inch of reality and beauty. The angle must be accurate, the dimensions intriguing and the colors full. Just anybody can be swept away by the bright and tempting colors, majestic aura, and crisp texts. Effective postcard printing design has been proven effective in bringing out the best in every postcard. This is especially true in cruise ships and ships of all sorts.

Full and Luscious..

Due to the rising need of postcards, different printing techniques have been applied but the most used process is full color printing. It uses CMYK colors to create other captivating colors that enhance the postcard quality.

Together with the rising need comes the desire to get it in an affordable manner. This gave birth to full color postcard printing. Since this discovery, customers have been assured to get the best quality on a fair and competent price. No worries about excellence and the price. Now, we can have our in-season postcards at an affordable price. Valentines day, graduation day, thanks giving day and the rest of our celebration will be boost by the exchange of meaningful and expressive postcards. Warmer celebrations, closer ties – those can be had because full color postcards are here to liven it up.

Full and luscious postcards add zest to our fondness and sentiments. This is the very reason why we have to be extra careful even with the minutest detail of our postcards. Moreover, we have to choose the best printing process to cater to our postcard needs.

Postcards can be fun, mysterious, satirical, quizzical, inspirational and more. Thus, we have to let it purport to the same in the best that it can be. Fuller postcards mean fuller momentum. Trust your senses. Same can sustain your business and keep the precious ties.

I have read the blog entry Using Direct-Mail Postcards to Promote Your Business. It discusses the importance of postcards especially in maintaining customers and gaining more. It also featured jumbo postcards (6” x 11”). Another feature of the entry is the direct-mailing tips.

Indeed, postcards are significant pieces of paper!

As Unique as your Idiosyncrasy

There are times when the urge to explore, experiment and to try something new is overwhelming. We often want to do it our way. As much as possible we want to make our work more personal thus we opt for customization.

Customization, with regards to commercial printing, is the process of using your own photos, images and texts in order for your printing needs to appear warmer and more personal than those customarily made.

Custom postcard printing put some spice to our postcards. This spice can be brought about by your catchy personalized design, content and printing services. One way to build a great business and friendly relationship is to make your offer or greetings special. You can pass on coupons to your potential customers. If they do not intend to use it, they can pass it on to others. This process can result to new clients and friends plus new and repeat purchases as well. Consequently, it will result to a closer bond.

The blog entry entitled DIY Postcards with Delivr divulged a selection of over 600,000 BlueMountain images to create a unique custom postcard. These images are licensed under the Creative Commons.

Explore your creativity and personalize your postcards for a warmer message.