Saturday, January 14, 2006

Extracting Postcard’s Potentials

Postcards are still part of our modern system of communicating. That fact we cannot deny.

The ask now is – how do you extract postcard’s potentials?

Well, there are a lot of considerations. I will give you few of the significant ones. Here we go..

1. Make a Mailing List. Be sure that those included in the list are interested in postcards. They may be your loved ones. Or if you are an entrepreneur, they must be interested in your offer – be it a product or a service.

2. Create postcards in a ‘friendly manner. What do I mean by this? The message, design must be friendly so as not to sound ‘puffing’. You can step in your recipients’ shoes or try to ask a third person so as to have an idea whether the tone is already friendly or not.

3. Use of Direct Sales Pitch is rubbish. Postcard services are not primarily used to do direct marketing. Here, it is made indirectly. Simple information like phone numbers, addresses and the likes are given in order to guide recipients in regard to their future queries.

4. Do not beat around the bush. Little space cannot accommodate everything you want to say. Be sure that your message is ‘ready to read’. Therefore, brief and easy to read.

Postcards must appear pleasant top the senses. They are not made to annoy or piss anybody. They are there to comfort, care, advice, or impliedly tap another’s shoulder or whisper words of inspiration. Good luck in your postcard preferences!

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